Revenue Engineering, not just Operations.
We don't just "fix Salesforce." We install the architectural backbone required to scale from $5M to $50M.
How we engage
Diagnose
We tear down your data model, tech stack, and process map to find the friction.
Design
We build the "Future State" architecture—lean, automated, and observable.
Deploy
We execute the build, train the team, and hand over the keys (or stay on to run it).
Revenue Architecture
The blueprint for your GTM engine.
- Tech Stack Rationalization: Audit, consolidate, and integrate tools (HubSpot/SFDC ecosystem).
- Data Hygiene & Governance: De-duping, enrichment logic, and "Source of Truth" definitions.
- Compensation Design: Quota modeling and commission structures that drive the right behavior.
- Territory Planning: Mathematical territory carving based on TAM, not guesswork.
Growth Systems
Mechanisms to capture and convert demand.
- Lifecycle Logic: Defining the journey from Subscriber → MQL → SQL → Closed Won.
- Lead Routing: Automated handoffs (Round Robin, territory-based) to ensure zero lead leakage.
- Attribution Models: Understanding which channels actually drive revenue, not just clicks.
- Pipeline Velocity: Identifying where deals rot and implementing automation to nudge them forward.
Operator Enablement
Empowering the humans behind the machine.
- Sales Playbooks: Codifying "What Good Looks Like" into actionable steps in the CRM.
- Forecasting Accuracy: Moving from "Gut Feel" to weighted probability models.
- Admin Mentorship: Weekly coaching for your junior Ops hires to build their strategic muscle.
- Board Reporting: Automating the slide deck so you stop pasting screenshots into PowerPoint.
Flexible engagement for different stages
The Retainer
Fractional Head of RevOps (Strategy + Execution).
The Audit
A 2-week deep dive diagnosis with a roadmap deliverable.
The Project
Specific builds (e.g., "CPQ Implementation" or "HubSpot Migration").